Cannes Lions

VS TROLLS

GREY, Tokyo / PROCTER & GAMBLE / 2022

Film
Film

Overview

Entries

Credits

Overview

Execution

Unencumbered access to our favorite celebrities means we can speak to them, hear from them, feel like we know them — but it also means haters can dump all over them in increasingly cruel ways.

Online bullying is something U.S. Olympic gymnast Simone Biles knows a thing or two about.

In order to help other young people adopt a similar positive attitude, SK-II teamed up with Simone Biles as a part of their SK-II Studio "VS" Series, a collection of six animated short films based on the real-life experiences, challenges, and animosity faced by six different Olympic athletes preparing for the Tokyo Olympic games. And the original score is produced by none other than smooth-singing EGOT-winning John Legend himself.

Throughout the short film, the song's message and music build to a powerful moment that sets the scene for Biles' character to overcome and defeat her trolls.

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