We used the help of vultures that have been part of Lima’s ecosystem for centuries. Vultures Warn is a tracking, identification and reporting system of contaminated areas in Lima carried out by ten vultures equipped with GPS and MD80 - DV HD mini cameras that overfly the city, working as live radars that detect accumulated garbage. People can track the vultures’ paths on a Website, and thus detect where exactly the contaminated areas are. They can sign up and clean these areas as active volunteers. Though vultures have been around Lima for 14,000 years cleaning the city of garbage, they are considered dirty scavengers by Peruvians. What they don’t know is that the same birds that scare them could be their best allies in this fight, changing from ignored villains to popular heroes.

We trained and equipped a group of ten vultures with GPS and GoPro cameras to overfly the city, working as live radars that detect accumulated garbage. We gave each one a name and a “voice” and we uploaded all this data in real time at www.gallinazoavisa.com.

From sky to earth, literally: Skies of Lima, Social Media (YT, Twitter, FB), Website, Press PR, TV PR, Streets of Lima (activations).

Though focused in Lima, it gained national and even international attention. It is a fact we reached at least 7 million people.

- Over USD$ 850.000 in earned media.

- SESSIONS: 34,615

- REGISTERED USERS: 27,739

- PAGES VISITED: 190,369

- PERCENTAGE OF NEW SESSIONS: 80.14%

- USERS REACHED: 6,624,581 (+250%)

- INTERACTIONS ON SOCIAL NETWORKS (FACEBOOK AND TWITTER): 692,147 (+459%)

- VIDEO REPRODUCTIONS (YOUTUBE): 498,736 (+100%)

- FOLLOWERS ON SOCIAL NETWORKS (FACEBOOK AND TWITTER): 33,732 (+87%)

- TRAFFIC ON WEBSITE (CLICKS): 11,556 (+16%)

- 22 thousand people visited the site.

- Long permanence time (4 minutes and 6 pages visited).

- More than 120 reports on garbage dumping using the “warn” button and a hundred more on the social networks.

- More than 5,000 "Land Vultures" registered on the Web.

- Reach on digital media: 4 million people, 1.2 million interactions on social networks.

- The two official videos of the campaign reached 2 million reproductions.

- 25,000 tons of physical waste removed by “Land Vultures”.