Cannes Lions
ZENTROPY, Madrid / VOLKSWAGEN / 2005
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A funny experience. That´s 4Motion. This microsite invites the user to have fun whilst driving on an endless road, faced with all kinds of adversities: rain, ice, snow, chippings, bends… but it doesn’t matter. The car will never go off the road thanks to 4Motion technology, which allows to stick on any road, regardless of the weather or road conditions. The information about 4Motion appears while the user is driving.
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