Cannes Lions

VW XENON LIGHTS

DDB GERMANY DUESSELDORF, Dusseldorf / VOLKSWAGEN / 2008

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Overview

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Credits

Overview

Execution

We made use of lights built into the ground in pedestrian precincts or other crowded places, and placed the front of a Volkswagen model so that two of those lights appeared to be the headlights of that very car. We also arranged it so that those two lights were much brighter than all the other lights around.

Outcome

More than 200 people arranged a night-test-drive with their mobile phone during only one weekend.

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