‘Testosterone-charged’ is the general statement of the Facebook app - the Testo-O-Meter. Ostensibly, the user is asked to place his thumb on the screen and a syringe pretends to extract blood. In order to test the testosterone level the ‘likes’ of the user are analysed and compared to a database containing several thousand entries.The result is expressed in a testosterone value between 12 and 40 Nanomol per litre, and yields results such as ‘alpha leader’ or ‘shade parker’. This in turn can be shared on the user’s own pinboard. In addition, T-Shirts with the personal value are given away.

Impact • Thousands of mentions • 300.000+ impressions • 60.000+ pagelikes • Free T-Shirts with individual results for the participants