The site launched on January 6th (to coincide with the Detroit Autoshow). This site was our attempt to bring the free-spirited energy of the New Beetle Convertible to monitors across the land. We wanted it to be playful, smart, adventurous and extremely well built (like the car itself, I guess). We also wanted to capture as much of the emotion of the convertible experience as possible. It is, after all, an irrepressibly emotional vehicle.