Cannes Lions

VW BEETLE

DDB ADVERTISING, Paris / VOLKSWAGEN / 2001

Film

Overview

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Overview

Description

A man of around 40, shirtless, with a towel around his waist, on the beach of an idyllic island: he is dying of boredom. Another man of around 40, on a theatre stage in the suburbs. He has no talent, and never will have. Finally, we see a man of the same age in a New Beetle driving on a road that is clearly off the beaten track. We see the same man gazing at a magnificent sunset ...

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