Cannes Lions

VW BEETLE CAR

TRIBAL DDB, London / VOLKSWAGEN / 2003

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The New Beetle, a modern take on classic design icon, is a car that provokes emotion.We wanted to create a place that will make people fall in love with the car, to fall passionately in love with it! A place free of cold hard facts and specifications. It is an emotive area where the car can express its true identity.It is a dream, the dream of a girl but her dream overlaps other dreams; a boy's dream, a child's dream and the dream of her dog. The child loved the dog, and the dog loved the boy, and boy loved the girl, and the girl loved her car and the car loved them all.This is an interactive experience where you are encouraged to explore and transform the dream you are in. As in real life the dreams have no logical start or beginning and the experience will be different for each person who visits the site.A simple instinctive navigation takes you around and between the dreams. Rolling over objects activates various responses, while clicking on others will change the scene completely.

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