This game of mystery and intuition was developed as part of the teaser campaign that preceded the launch of the Volkswagen GTI Mk V. Challenged by the Schnell, players were asked to complete five surrealistic levels as quickly as possible. Their curiosity piqued by wild postings and web banners showing the Schnell creature, net users logged on by the thousands to awaken their own Schnell, i.e. their inner monster, the one who drives them to always go faster. Looking somewhat like a diabolical bunny, the Schnell alluded to the former generation of GTI, the Rabbit.