We worked with flash sale luxury retailer Gilt Groupe, whose website and mobile app are dedicated to selling high quality goods at great prices. Users were shocked to see that when we featured the 2011 Jetta in the store, we knocked the 1 off of the starting price – making it only $5,995.

With the help of Volkswagen product specialists, we customized an exclusive trim level of the Jetta for the sale, featuring an available exterior in Gilt’s signature gold colour. Making it the season’s hottest accessory.

Since only three cars would be available, we offered a waiting list to Jetta enthusiasts. As a reward for signing up, we would send a $500 coupon towards the purchase of an all-new 2011 Jetta. That way, everyone could really feel like they could get something “Great. For the Price of Good.”

Volkswagen scored over 94MM impressions and $1,441,919 in earned media, while the three sales of the all-new 2011 Jetta on Gilt Groupe resulted in over 54K Wait List signups and over 34K downloads of the Gilt Groupe mobile applications. Volkswagen saw:• Over 700K Volkswagen Brand Page views on Gilt.com• Over 290K Gilt Groupe mobile application sessions• 80 media placements for campaign coverage• Over 1,500 total articles, including social media mentions, blog entries and message board posts • Reviews with positive sentiment outweigh reviews with negative sentiment by five times• 300% increase in social media buzz