Cannes Lions

VW PARKING SYSTEM

MEDIACOM GERMANY, Dusseldorf / VOLKSWAGEN / 2008

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Overview

Entries

Credits

Overview

Execution

Within three sequenced pages there is a parking spot inside the editorial part of magazines. On the first page the Volkswagen is standing besides the parking spot. The second page shows the process of parking in. On the last page the car is perfectly parked into the spot. Publisher were very excited by our idea and even developed the editorial content “Why are men unable to park a car?” for our ad.

Outcome

Around 9.300 people already ordered further information by their mobile phones. The page impressions of the Park “Assist” online-site almost explode with 42.000 PIs.

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