Cannes Lions

VW POLO BLUEMOTION

DDB GERMANY BERLIN, Berlin / VOLKSWAGEN / 2008

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A very affectionate father seems to be spoon-feeding his child. In the end, we realize that he is actually giving petrol to his car with the little spoon. Since it’s a Polo BlueMotion, one spoonful for every member of the family seated in the car is enough to keep it going.

Similar Campaigns

12 items

POLOTAG

OGILVY & MATHER CAPE TOWN, Cape town

POLOTAG

2015, VOLKSWAGEN

(opens in a new tab)