Cannes Lions

VW POLO BLUEMOTION

DDB GERMANY BERLIN, Berlin / VOLKSWAGEN / 2008

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A very affectionate father seems to be spoon-feeding his child. In the end, we realize that he is actually giving petrol to his car with the little spoon. Since it’s a Polo BlueMotion, one spoonful for every member of the family seated in the car is enough to keep it going.

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