Buying a car has always been a daunting experience for many. Salesmen, technical data and so many model choices make it hard to distinguish your A3 from your C2. Despite an opportunity to address these issues, most manufacturers simply replicated their confusing sales environments online. Volkswagen didn’t. Like great Volkswagen advertising the website hides complexity and presents the customer with relaxed, enjoyable experiences. Whether exploring the full car range via the 3D models, re-spraying your car in configurator, or opting into one of Volkswagens new community channels, the site builds brand values and brand affinity, at the same time as delivering vital product and service information.