Cannes Lions

W1A

BBC CREATIVE, London / COMIC RELIEF / 2017

MP3 Original Language
MP3 Original Language
MP3 Original Language
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Overview

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Credits

Overview

Description

Red Nose Day is the BBC’s comedy fundraising night. It has been going for 30 years and viewers are starting to tire of the format. Our brief was to make it funny again. W1A is a British sitcom that mocks the box ticking culture of the BBC. We used this to show the BBC trying to be funny in the build up to the night.

In this advert we hear the marketing team brainstorming fundraising ideas.

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