A moving truck was sent out to 4 key districts in Hong Kong to reach the public from 29 November 2014 to 1 December 2014, creating direct interaction point with the mass audience and to raise awareness for the cause as well as the organization. Free cups of gourmet coffee was brewed and given away by HIV carriers to assert a question to the mass' mind: "Would you accept a cup of coffee made by someone who is HIV positive?"

Through this activation, the promotional message of “stop and rethink on your prejudice over HIV” implicitly through the interaction, as well as explicitly printed out on the coffee cups and napkins of the freebie.

A moving truck was sent out to 4 key districts in Hong Kong from 29 November 2014 to 1 December 2014, creating direct interaction points with the mass audiences to raise awareness for the issue of stigma as well as for the organization. Free cups of coffee was brewed and given away by HIV carriers to place a question to the masses mind: "Would you accept a cup of coffee made by someone who is HIV positive?"

The interaction is filmed and published online on Facebook and Youtube on 9 February 2015 to stir up more discussion over the topic.

Over 1800 cups of coffee were given out over the 3 days around Hong Kong's various business and retail districts. The campaign started a conversation by forcing HongKongers to reflect on how the smallest gestures can perpetuate stigma.

- Earned media reached over 1.3million people

- The video made over 300,000 impressions on Facebook within 72 hours

- AIDS Concern Facebook page likes increased by 12% within 72 hours