Getting people off the couch and moving isn’t a new idea. We knew that when it comes to healthy habits, there’s a big gap between knowing what to do, and doing it. We needed tangible, immediate rewards to motivate people to alter their lifestyles.

So we created Walk with Walgreens, the first loyalty program that rewards people just for walking. The programme is simple: you walk, log your steps and earn rewards at Walgreens. Once enrolled, members received a Walgreens pedometer, free starter kit and access to the online hub to log their progress and redeem rewards.

- Over 400,000 people have enrolled- Members have walked over 3.9bn steps to date, averaging 60 walks logged per user- Those aware of the program are more positive about the Walgreens brand: -48% say Walgreens 'inspires me to take better care of myself' (18 points higher than those unaware) -54% say Walgreens 'helps me make informed choices about my health' (9 points higher)- Turned awareness and positive image into increased store visits: -Average shopping consideration was 72% among those aware (10 points higher)