Cannes Lions

WALKING TOURS

OGILVY & MATHER CAPE TOWN, Cape Town / DISTRICT SIX MUSEUM / 2015

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Cape Town's District Six is a wasteland, where once a close-knit, racially integrated community lived. In 1966, 60 000 "coloured" (mixed race) and black residents were forcibly removed and their homes demolished to make way for a "whites only" area. The District Six Museum runs walking tours of the site, led by ex residents. Our brief was to promote these tours to the people of Cape Town and tourists.

Using old maps of the now-demolished District Six, we took ex residents to the site of their original homes and suburb and took portraits of them, where they might still have been living, had they not been forcibly removed. We took these portraits as wide shots, to show just how extensive and deliberate the destruction of a whole community was.

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