“Wallace” is a WebGL-based experience that uses JSFeat, a JavaScript Computer Vision library, and the HTML5 Media Capture API to track each viewer’s face in real time from their web camera. The software mixes six green-screened, high-res videos based on the position and speed of the viewer’s face. We developed a custom texture-based slitscanning effect to create seamless, liquid-like transitions between each video.

- In the first week, over 390,000 people experienced the video.

- 42% of the views came from social channels revealing that the video was often shared on social networks.

- Fans created fan art putting themselves in the video.

- Covered in creative culture media (Rolling Stone, Fast Company, Campaign, MTV, Out Magazine, Rap Up, Dazed, Vice, PitchFork, Entertainment Weekly, XXL, Vibe, Stereogum, The Boombox, Billboard, etc.)

- Much of the coverage touts Google’s products as making it possible

- Forbes magazine called it “The Future of Music Videos”