On Halloween day, we dressed Bacardi fans who would really want to be the center of attention with the most outstanding make-up, costumes and prosthetics.

We gave Bacardi fans a chance to become a“Bacardi Bat” and with a potential“WANTED” reward of ten thousand dollars. On Halloween day, we dressed Bacardi fans who had expressed interest in becoming incredible Bacardi “Bat”brand ambassadors with special make-up, costumes and prosthetics and launched “Wanted-Bats” ads on billboards, flyers, and station ads in Tokyo.