Since our core business idea is building marketplaces, we decided to make a new one, for ocean plastics. If someone is willing to pay for something, people will sure as hell sell it. We created a new category for classifieds: ocean plastics. We posted an ad saying we wanted to buy ocean plastics from people.

It worked like this:

We post a wanted ad for, say, 1000 bags for 10$ a bag.

You want to sell the company a bag of litter, so you sign up.

You get a recyclable bag in the mail and head to the beach.

Once filled up, you take a picture of delivering the bag for recycling.

You use the picture in a classified ad on FINN, and make 10$,

Because this campaign received massive positive attention, we decided to scale up by inviting more businesses to join our marketplace.

At the beginning of June 2017, we published an Ad on FINN: Wanted - Ocean plastics, asking people to collect and sell ocean plastics. Then we sent 6000 sacks around the country and asked people to fill them with plastic waste from the sea. And if they returned the bags for recycling and sent us a picture of it, they received 100 NOK (10$) in payment for the job.

After just 3 days we ran out of bags. We decided to challenge other brands and asked our friends in Storebrand (a Norwegian bank og insurance company focusing on sustainability) to participate in the cleanup. They agreed and printed and shipped 2500 more bags during the summer. Ikea called us and wanted to contribute and they helped by putting up containers where participants could drop their bags filled with sea plastics.

We had a reach on over 1 mill. persons (20 % of population) on Facebook and Instagram with a spend on only 5000 euro.

Engagement rates on 5 %

90.000 visited the FINN "Wanted"-ad.

8500 bags picked up.

Sigificant change for the brandtracker from 43% to 57%. Question: "FINN.no is innovative and early to adopt smart solutions". The highest scores were among young people.