A man is climbing up a steep mountain with his kayak on his back. He is paddling down a river and down a enormous waterfall in a great speed. He catches fish with his bare hands and eats them raw. He lives outside by a fire....at least that is what you believe until you see the same man standing in a garage looking at his kayak all wrapped up in plastic straight from the shop. The advert tells the customer that it is possible to sell you silly impulse buys online at Finn.no.