We took the products themselves and made them the heart of the ads. Each product was used as the basis for Christmas wrapping paper designed around the specialist food.

All the food was shot from over head to give us a graphic feel in keeping with wrapping paper, and shot in a way that showcased the food in a non-traditional way.

To promote Morrisons Christmas Speciality foods we created press ads with a difference... that doubled as a sheet of beautifully ornate gift wrapping paper. These ads then ran in national weekend newspaper supplements. Each sheet depicted a wonderful design that was created using a single food item. A seperate gift label explained the unique story behind each product... creating a simple but effective Christmas gift from Morrisons to their customers.