During one week, we formed partnerships with several bars and restaurants around the city, frequented by our audience . When people ordered their bills, they were surprised by an

invitation on the restaurant's bill: to wash the dishes instead of paying it. A fun and different

activation in the branch of sponges, that no other brand had ever done.

The consumers were very impacted about the approach. Lots of people got their hands dirty and experimented the product right away. We have increased considerably the knowledge of Scotch-Brite at a market in it was almost unknown.