The ad introduces viewers to Ubisoft’s new open-world action game, Watch Dogs, in which gamers can play as Aiden Pierce. In Watch Dogs, Aiden hacks his way through the technological infrastructure of near-future Chicago to to further his cause. The spot illustrates a small sample of Aiden’s hacking abilities, including the ability to hack draw bridges, traffic lights, and inner city trains. Viewers meet Aiden’s enemies and begin to understand the motivation behind his behavior.