The key point was: how to transform a simple plastic watch into an interesting and adaptable fashion accessory?The strategy was to surprise the retailer, creating something that was able to catch his attention and also arouse interest to keep the object with himself - consequently, the brand and the product.We created a different product catalogue: besides showing the products, it could be used afterwards.

Result - 100% of the watch retailers that received the catalogue placed orders for the new Mondaine Twist. A totally new result for the brand. But not everybody hang the watch on the wall. Many retailers took them home...