The challenge was to create an unseen and new method of hiring new watchmakers besides the nationwide print campaign. Due to this we developed the smallest puzzle in the world. It shows the calibre of the most difficultly-built watch in the IWC range. The tiny puzzle pieces are made of the same fabric as the body of the watch and was cut out the material wiith a precise laser cutter. The puzzle was handed out in a box with a watchmaker's tweezer, So the graduate watchmakers can test their skills with this puzzle.

Direct talks at the tradeshow booth led to an increase of online applications up to 65% in the first two weeks after the watch making fair, which was a five times higher increase than we achieved with print only.Besides that there were, until this day, six young watch making talents who surprised us with actually completing the whole clockwork puzzle and applying via the web address that was used for this promotion.