The Solution "It’s a crime" to waste water.This concept led to a television spot that integrates with Fox Crime programming.We’ve recreated an environment of crime drama in which a man washes his bloodied hands in a bathroom sink. Conscientiously, after the washing, he comes back to turn the tap.

The ResultsThe 2010 WWF Report puts Portugal in 6th place among 140 countries with the greatest water footprint per capita. The aim of this film is to improve this situation.