Cannes Lions
SERVICEPLAN, Munchen / INTERNATIONAL SOCIETY FOR HUMAN RIGHTS / 2011
Overview
Entries
Credits
Execution
We created the first digital petition, that collects handwritten signatures – and calculates its value at the same time: the THINK INK app.
With it you can sign anywhere and at any time on your iPhone or iPad. After signing, it directly transforms the signature into a digitally used amount of ink. On Facebook you are able to check the current level of ink – and you should also share your result with your friends. The more ink we collect, the more IGFM can change the world.
Outcome
We created a totally new kind of petition for the IGFM – easy, cheap, transparent and available everywhere.
As the application was launched in March 2011, we don’t have valid numbers yet.
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