The non-governmental organisation IGFM – the International Society for Human Rights – needs a campaign to raise support for their continuous efforts to stop the death penalty worldwide.

To promote both - the achieved results as well as the on-going struggle in the fight against the death penalty – we created an eye-catching campaign with a visual twist. The posters use a prominent visual that works in two ways: Seen from one side as a balloon, it celebrates the achieved results. Seen from the other side as the noose of the gallows, it appeals for continued action against the death penalty.