Despite ongoing and considerable human rights violations, Cuba, Egypt and China continue to enjoy great popularity as travel destinations. The International Society for Human Rights wanted to make peole aware of the fact that everytime they book a holiday package they support these inhuman regimes financially. To make people rethink their holiday plans we chose the social media trend online gaming. We created a game called Tourist Paradise. In this game the player takes over the role of a tourist engaged in typical tourist activities. The tourist's action has a parallel effect on an unpleasant paramilitarian character revealed in a split screen scenario. In this way, the player is made aware of the link between the seemingly perfect holiday world and its darker side. The end reveales that this is not a game but rather an appeal by the International Society for Human Rights.

First we placed "Tourist Paradise" on popular gaming platforms like Kongregate.com. From there, the game spread itself onto more than 20 different gaming platforms, accompanied by numerous comments in the social media. This shows great involvement of a young target group that enjoys travelling and now hopefully rethink their holiday plans before they book.

Within the first week we reached more than 18.000 players. The game then made its way onto more than 20 gaming platforms with more than 400.000 players so far without any media budget.