Cannes Lions

FIGHT AGAINST DEATH PENALTY

BBDO GERMANY, Dusseldorf / INTERNATIONAL SOCIETY FOR HUMAN RIGHTS / 2012

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Overview

Entries

Credits

Overview

Description

Some countries are still practising capital punishment by hanging. The decision of life or death is frequently based on the arbitrariness of state leaders. Our task was to create a campaign that makes an issue of those inhuman conditions and convinces people to support the IGFM (ISHR) in the fight against the death penalty.

Execution

With striking, affecting posters the international donation campaign "Hangman" by IGFM (ISHR) aims to raise awareness of the grievances that are still bitter truth.

Outcome

With the help of stirring, morbid visual language and a minimalistic but even more compelling design the simplicity of a well-known children’s game is being turned into a provocative, emotional request for donations.

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