Dubai Lynx
FP7 McCANN, Dubai / BABYSHOP / 2020
Overview
Entries
Credits
Execution
The entire process of drowning is written and sung as lyrics to a famous lullaby, just as a mother would sing it. This is used to illustrate the insight that drowning doesn’t look the way parents expect it to. Instead, it resembles the process a child goes through when falling asleep. The closing message leaves parents with a stark, but educational warning.
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