MEDIAMONKS, Amsterdam / STELLA ARTOIS / 2018
Simply buying a limited edition Stella Artois Chalice would donate five years of clean water to people in the developing world. We created our installation to show the “ripple effect” this purchase has on the lives of millions of people. By experiencing and interacting with the installation, people were able to feel the tangible effect they could have on solving the global water crisis.
We took the water crisis to the heart of New York, taking over Grand Central Terminal with a 36 foot reflective space housing 600 individually moving droplets. Suspended from the ceiling, these droplets moved in water-inspired ripple sequences, immersing visitors in a mesmerizing and optimistic moment - enhanced by an ever-changing soundscape. The art installation launched on World Water Day, March 22nd, and remained opened to the public for 4 days.
We saw 155 million social & PR impressions.
Artnet called Water Ripples one of the must-see public installations in New York City.
But most importantly, on average, visitors bought a Chalice every 2 minutes during the 4 days of the activation.
Thousands of people made a ripple.
Tens of thousands of years of water access.
LOWE BRINDFORS, Stockholm
2008, STELLA ARTOIS