Cannes Lions

JÄGERMEISTER

BERGER BAADER HERMES/DIGITAL, Munich / JAEGERMEISTER / 2004

Awards:

2 Bronze Cannes Lions
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Description

Our client’s objective was a complete re-launch, in keeping with the German marketing claim, 'Attention wild!'. The website was to reflect the authentic, sovereign nature of the brand Jägermeister, while facilitating a truly unique brand experience for the target audience, primarily online users between the ages of 18 and 35. Our solution: the wildest bar on the web. High-end multimedia elements such as streaming video, audio and animation, support emotional interaction and identification with the brand. The time-shift mechanism controls the site’s appearance according to the time of day. Even standard web tools, such as e-cards, are presented with a twist.

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