Greenpeace have learned that repeating the facts doesn’t move people. They were looking for a solution that would make the public care.

We recreated the sounds of ocean waves, of seagulls and of whales using nothing but plastic trash objects. Because it’s getting harder and harder to tell the ocean apart from plastic. The radio ads ran on national radio stations and an accompanying social media campaign amplified the impact.

The idea was originated by data that Greenpeace gave us: 1) one million sea birds are killed annually from plastic in our oceans („Seagulls”), 2) 100,000 marine mammals die every year as a result of plastic pollution („Whales”) and 3) 300 million tons of plastic waste end up in the ocean (“Waves”). Since data doesn't move people, we transformed these facts into an experience, something people can relate to, something they will remember.

We collaborated with a sound design artist to create sounds that imitate the sounds of the ocean, but we used nothing but plastic trash objects to make them. We used 1,2 liters of plastic bags and plastic balloons to create the sound of seagulls, we used different textured trash bags and plastic wrapping papers to create the sound of beach waves and polifoam objects to create the sound of whales. These were fine-tuned in the editing room to give the detailed impression of each individual ocean sound.

Donations increased by 190% compared to the campaign same time last year.

Awareness of the problem increased by 260%.