Cannes Lions
ZOCALO GROUP, Chicago / CRICKET WIRELESS / 2013
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Being able to escape the “real-world” and experience adventure is paramount to a good life. “Wayfarers” aimed to exemplify how a cutting-edge mobile device can support this kind of mindset. The entire story takes place without narration or dialogue. It’s a visually rich story driven forward by experiences anyone can associate with. The idea was to make it easy for viewers to follow the story, be swept away with the adventure, and make the connection with the wireless company that enables you to live a life on your terms, your scale, and most importantly, in your style.
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