The world today is demanding so much from us. We all need to sometimes ‘let the air out’, smile, not take things too seriously. Laugh about ourselves. Our own frantic behaviours.

The need for a break is universal. We all recognise the signs: frustration, irritation, discombobulation. Time to stop, take a moment and get some perspective.

But we don’t always appreciate that people around us are exhibiting signs too. And maybe when they’re behaving a little ‘out of character’, maybe they just just need some fresh perspective too.

With 'We All Need A Break', KitKat refreshes its classic 'Have a Break' line with a twist, lightheartedly offering a break to everyday archetypes whose behaviours cause all sorts of very recognisable tensions to the rest of the world. By encouraging them to have a break, the brand helps the world around them have a break too.

We all need a break. All of us. Not just me and you, those with an overwhelming behaviour around us, they need a break too. Because when they have a break, we all have a break too. It's a win-win.

On this spot, we talk to the 'Incessant Honker', who feels the world can’t sit at the traffic lights all day. They’ve been green for 3 seconds, and that’s time no one’s getting back. By honking they're actually doing us all a favour. A public service. Maintaining the flow of traffic. Well, It must be tiring though, producing that car-cophony everywhere they go. It's really time they have a break.

The radio campaign has just launched in Australia.