Cannes Lions

WE SENT THEIR BRIEFS BACK

TBWA\HUNT\LASCARIS JOHANNESBURG, Johannesburg / TBWA / 2013

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Case Film

Overview

Entries

Credits

Overview

Description

The convention in self-promotion is to send the client a USB disc containing a portfolio and credentials. However, clients seldom take any notice. We had to make sure that our solution was reflective of the innovation and creativity of TBWA\ Design.

Execution

Both agencies and clients alike are used to seeing briefs attached to job bags. However, seeing them transformed into intricate works of art is a world first.

Outcome

Our campaign was a huge success. The design studio received their first new brief from our client just 5 days later. Even more notably, new design work in the system rose by 450% within the first 6 weeks.

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