Cannes Lions
TBWA\HUNT\LASCARIS JOHANNESBURG, Johannesburg / TBWA / 2013
Overview
Entries
Credits
Description
The convention in self-promotion is to send the client a USB disc containing a portfolio and credentials. However, clients seldom take any notice. We had to make sure that our solution was reflective of the innovation and creativity of TBWA\ Design.
Execution
Both agencies and clients alike are used to seeing briefs attached to job bags. However, seeing them transformed into intricate works of art is a world first.
Outcome
Our campaign was a huge success. The design studio received their first new brief from our client just 5 days later. Even more notably, new design work in the system rose by 450% within the first 6 weeks.
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