We wear culture.

Google Arts & Culture and 180 partners from all around the world, teamed up to decode the clothes we wear every day.

1/ +30 000 fashion items and hundreds of exhibits were displayed on Google Arts & Culture.

2/ 4 innovative films in virtual reality told the unknown stories of iconic items

- Find out how Chanel made it acceptable for women to wear a black dress on any occasion with Musée des Arts Décoratifs

- Learn how Marilyn Monroe’s sparkling red stilettos became an expression of empowerment with Museo Salvatore Ferragamo

- See Westwood's unique take on the corset, one of the most controversial garments in history with the Victoria and Albert Museum

- Discover Rei Kawakubo's sweater and skirt (Comme des Garçons) inspired by the traditional kimono with the Kyoto Costume Institute

3/ Zoom into 10+ garments captured in ultra high resolution with Google's custom-build Art Camera.

4/ 5 videos by the YouTube creator Ingrid Nielsen who decoded the trendiest fashion items (from the chocker to the hoodie) to Millenials.

343 millions potential reach

2 millions unique visitor on Google Arts & Culture’s We Wear Culture landing page (at launch)

+1,200 PR hits

Fashion is now more understandable and we believe it helps people reconsider they way they dress and the way other people dress.