Cannes Lions

Wear the Weekend #withGalaxy

THE KENNEDYS AT WIEDEN + KENNEDY AMSTERDAM / SAMSUNG / 2022

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Overview

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Credits

Overview

Idea

To get teens across the globe excited about their Samsung Galaxy A with Fun Mode, the built-in feature that uses Snapchat AR Lenses to dress up photos and videos, we collaborated with 6 up-and-coming AR designers from around the Metaverse, to create a capsule collection of digital outfits for Korean pop-star BIBI. The outfits dropped on Fun Mode and were featured in BIBI’s new music video: The Weekend. On social, the 30s ‘Enter Fun Mode’ film showed how a night out with her friends turned into an impromptu catwalk full of fun AR strutting.

Execution

We created an AR fashion collection by enlisting 6 digital fashion designers, including AR pioneer Ines Alpha. The capsule dropped on Fun Mode and we invited K-Pop artist BIBI to model the bespoke looks in her new music video: The Weekend. On social media, BIBI challenged her fan base and Galaxy A users to strut their awesome AR looks to the tune of her track through a 30s film ‘Enter Fun Mode’. Available on all Galaxy A phones, the looks were promoted via paid and organic posts in 28 markets on Samsung’s social channels, paid ads on TikTok and Snapchat, as well on BIBI’s and AR designers’ IGs.

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2022, SAMSUNG

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