Cannes Lions

Web of Fries 2

DEUTSCH LA / TACO BELL / 2019

Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

For the return of Taco Bell’s Nacho Fries, we took another page out of Hollywood’s script and made Web of Fries II: Franchise Wars. It’s a real trailer for a fake movie that’s a sequel to a real trailer for a fake movie … about Nacho Fries. It takes place 10 years after the original, with our original hero’s daughter carrying on her father’s fight to combat the oppressive, “Big Fries” monopoly.

But wait, there’s more. This sequel is also the prequel to 1993’s Demolition Man, which takes place in a future where every restaurant is Taco Bell. So we peppered in some Easter Eggs to celebrate the 25th anniversary of Taco Bell’s cameo in the film.

Our fake movie franchise has led to Nacho Fries being a very real hit. And while it’s uncertain where this story will go, one thing’s for sure: the future is Nacho Fries.

Similar Campaigns

12 items

The Go-Getters

DEUTSCH LA

The Go-Getters

2019, TACO BELL

(opens in a new tab)