We built the Taco Emoji Engine, an interactive platform baked directly into Twitter. Just tweet a taco emoji plus any of the 1,295 other emojis @TacoBell to get back a custom picture or GIF mashup.

The idea to celebrate the taco emoji release is simple: one taco emoji = 1,295 reasons to tweet @TacoBell.

Our goal was to make sure every single emoji–all flags, all iOS exclusive emojis, and even emojis that have existed since 1991–have a response.

Since emojis are a universal language, we wanted taco lovers everywhere to be able to enjoy it. So we built the Taco Emoji Engine directly into Twitter. No apps to download, no extra websites to visit–all you need is an emoji keyboard and a Twitter account.

The Taco Emoji Engine took four weeks planning and nine weeks of asset production. To make all 1,295 pieces of custom content, we partnered with 77 artists around the world to create GIFs, pictures, illustrations, music, products, and more.

Want to see more of the work? Whip out your phone right now and tweet a taco and another emoji at @TacoBell. Seriously. Try it.

So how did the Taco Emoji Engine do?

Results:

- Our 11/9 launch date drove more brand mentions than any other day in Taco Bell’s history on Twitter

- Positive brand sentiment hit a yearly high

- More than 798,000 engagements and counting

- At its peak, the Taco Emoji Engine had 1,466 unique users, who played with the engine an average of 38.46 times

- More than half of our responses got retweeted

- One person tried 373 emoji combinations with the engine

- 22 billion total potential impressions