Cannes Lions

WEDDING CAKE

BATES TAIWAN, Taipei / ISABELLE / 2012

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We created 3 serial commercials: Boss, Landlord, and Clerk, to tell unmarried people that getting married is not so bad in order to provide some positive thinking. There has to be some things good about a marriage! When you have some one to have your back, you can be a little more reckless. You don’t have to stand the ungrateful boss, the miserly landlady, nor the rude clerk. By presenting 3 vignettes of life, we hope to persuade these nubile men and women that marriages are wonderful, and make them willing to start their new lives by saying “let’s get married”.

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