Client: Kidsweek is Holland’s weekly newspaper for kids aged 9 to 15. Challenge: Position Kidsweek as the newspaper that breaks down subjects that are difficult to understand for adults into stories that children can understand, helping them make sense of the world. Solution: Difficult subjects that dominate the media are explained to kids in TV commercials and print ads. One is about the different sorts of energy that are available for our use. The stop-motion style of this commercial explains all different sorts of energy along with their pros and cons, helping Dutch youngsters make sense of the situation.