Cannes Lions

WEETABIX CEREAL

THE MILL, London / WEETABIX / 2010

Film

Overview

Entries

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Overview

Description

This spot opens with horses and riders lining up for a race. As competitors hit the first fence a horse and his jockey tumble to the ground. Jumping up, the jockey turns to his steed who remarkably tells him to run on! He runs the course, passing the competition as the crowd cheers him to victory.

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