160OVER90, Hong Kong / WESTIN HOTELS & RESORTS / 2022
Aiming to lift the pandemic-weary spirits, bodies and minds through the power of dynamic movement and restful sleep, we created an inspirational film that embraces Westin's Let's Rise tagline and commitment to well-being. Drawing inspiration from the dawn of each new day, the film features a series of "Risers" in different locations gearing up and winding down, stretching their bodies and lifting their spirits, uniting a community of Risers around a shared mindset that transcends geography.
The mindset that separates a Riser from the rest of the active crowd is their desire to not only move, but also to be moved. It’s that duality that gives Westin a critical role in the experience. They are beautiful, inspiring spaces that move you emotionally, too. And so we set out to create a campaign that spoke to the physical and the emotional idea of movement.