Cannes Lions

WHEATIES BREAKFAST CEREAL

SAATCHI & SAATCHI, New York / GENERAL MILLS / 2007

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Overview

Entries

Credits

Overview

Execution

When you hear about a world record as just a number, it's nothing more than a statistic. But by visually recreating these records through cereal boxes, we see how amazing they really are.

Outcome

The displays generated a lot of intrigue among shoppers. Quantitative results to be determined.

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