Cannes Lions
SAATCHI & SAATCHI, New York / GENERAL MILLS / 2007
Overview
Entries
Credits
Execution
When you hear about a world record as just a number, it's nothing more than a statistic. But by visually recreating these records through cereal boxes, we see how amazing they really are.
Outcome
The displays generated a lot of intrigue among shoppers. Quantitative results to be determined.
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12 items