Cannes Lions

'WHEEL OF FORTUNE' TV PROGRAMME

OINK INK RADIO, New York / CBS / 2010

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The objective was to maintain awareness for a beloved show that's been on for 25+ years. Part of the interest of the show is being able to play along at home. So we brought that facet of the show to the radio listener.

It's also the type of spot that a listener will actually want to hear a 2nd time, so they can go back and figure out what each word was supposed to be.

Similar Campaigns

12 items

Truth Boxes

LEO BURNETT, Toronto

Truth Boxes

2024, TORONTO STAR

(opens in a new tab)