Cannes Lions
OINK INK RADIO, New York / CBS / 2010
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Description
The objective was to maintain awareness for a beloved show that's been on for 25+ years. Part of the interest of the show is being able to play along at home. So we brought that facet of the show to the radio listener.
It's also the type of spot that a listener will actually want to hear a 2nd time, so they can go back and figure out what each word was supposed to be.
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