Cannes Lions

When I Grow Up

LEO BURNETT, Johannesburg / AFRIKA TIKKUN / 2017

Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

In the beginning of the ad, we see children from the Afrika Tikkun programme talking about what they consider as issues in South Africa such as crime, litter, poor housing and homeless people. A title appears that speaks about how Afrika Tikkun believes every child has the potential to change the world. We then see this potential come to life when the children start to explain how they’re going to fix these problems when they grow up. They hold up pictures of their solutions that they have drawn and explain how they’re going to work in their own words. They came up with these issues and solutions entirely on their own – this ad was not scripted. A title then appears that encourages viewers to make sure these children get to change the world by helping Afrika Tikkun support them in every aspect of their lives from cradle to career.

Similar Campaigns

6 items

RED CROSS STORE

LEO BURNETT IBERIA, Madrid

RED CROSS STORE

2010, RED CROSS

(opens in a new tab)