Spikes Asia

Where Joy Lives

PUBLICIS , Singapore / PROCTER & GAMBLE / 2021

Film
Demo Film
Supporting Content

Overview

Entries

Credits

Overview

Execution

The main intent of the color grading is to aid the mood of the narrative as it moves from suffering to hope – while keeping authenticity and cultural nuances intact. We started the film with enhanced bluish undertones to bring out the melancholy and heaviness of the emotional scenes. As the story progresses, we introduced warmer tones and pops of color to punctuate heartwarming moments between mother and child. We also raised the warm tones across all human elements to bring out the richness of the black skin color, with respect to authenticity. Soft rays of light are made evident in the final scenes to imbue the ending with a feeling of hope and optimism.

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