Spikes Asia
PUBLICIS , Singapore / PROCTER & GAMBLE / 2021
Overview
Entries
Credits
Execution
The main intent of the color grading is to aid the mood of the narrative as it moves from suffering to hope – while keeping authenticity and cultural nuances intact. We started the film with enhanced bluish undertones to bring out the melancholy and heaviness of the emotional scenes. As the story progresses, we introduced warmer tones and pops of color to punctuate heartwarming moments between mother and child. We also raised the warm tones across all human elements to bring out the richness of the black skin color, with respect to authenticity. Soft rays of light are made evident in the final scenes to imbue the ending with a feeling of hope and optimism.
Similar Campaigns
12 items